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PR Watch
By Rebekah Wilce


Under Pressure, Whole Foods Agrees to Stop Selling Produce Grown in Sewage Sludge

Sewage sludge has been shown to contain pharmaceutical residues and many more filthy, toxic substances.

January 16, 2014 |

The Center for Media and Democracy (CMD) broke the story that the $12.9 billion-a-year natural and organic foods retailer Whole Foods Market had a policy of "don't ask, don't tell" when it comes to "conventional" -- or non-organic -- produce being grown in fields spread with sewage sludge, euphemistically called "biosolids." Certified organic produce cannot be fertilized with sewage sludge, which is the industrial and hospital waste and human excrement flushed down the drains and later -- in some cases -- spread on some crops.

Since this story broke, nearly 8,000 activists and PRWatch readers have sent emails to Whole Foods executives asking the company to require its suppliers to disclose this information and to label produce grown in sewage sludge so that customers can make informed decisions.

Mario Ciasulli, a semi-retired engineer and home cook living in North Carolina whom CMD profiled in December 2012, blew the whistle on Whole Foods' don't-ask, don't-tell policy. As soon as he found out that shopping at Whole Foods was no protection against this potential contamination unless he could afford to buy only certified organic produce, he worked extensively to engage Whole Foods on this issue. He has insisted that management address his concerns about potential contamination of non-organic produce, price barriers to organic produce for those who are concerned, and the difficulty of finding out what non-organic produce may have been grown in soil fertilized with sewage sludge without labeling and accountability.

In late 2013, Whole Foods announced a new set of standards for the fresh produce and flowers it sells. Sewage sludge was not mentioned in the announcement, but Ciasulli received word from the company that "[p]rohibiting the use of biosolids will be part of our core requirements. All of our suppliers will be compliant with the core requirements by the time we roll out the program." A follow-up email to Ciasulli indicated, "This initial release was meant to be high-level. There are far too many nuances to include on a press release."

This month, Whole Foods Market spokesperson Kate Lowery confirmed to CMD that the new standards will eventually prohibit the use of "biosolids."

Sewage sludge is created by all of the human waste flushed down the toilet and sinks -- which includes all the pharmaceutical residues from all the prescriptions and over-the-counter drugs taken by the men, women, and children in the city using the sewage system -- and all the material corporations flush down the drain, which can include industrial materials like solvents and other chemicals, plus medical waste. The water is removed from the sludge, and it is heated to kill certain bacteria, but the heating of the sewage sludge does not remove dissolved metals like silver, flame retardants (which California recently listed as a carcinogen, or cancer-causing agent), and other chemicals that remain in the sewage sludge sprayed on the fields where some "conventional" food crops are grown.

In addition to flame retardants and metals, sewage sludge has been shown to contain toxic substances and other contaminants such as endocrine disruptors, pharmaceutical residues, phthalates, industrial solvents, resistant pathogens, and perfluorinated compounds. Some of these contaminants can " bioaccumulate" in plants grown in sludge-contaminated soil and remain as residue on vegetables in contact with the soil.

These plants are then eaten by children and adults.

Whole Foods Market's press release states, the chain "will present customers with a three-tier rating system and begin displaying ratings of 'good,' 'better' and 'best' throughout produce and floral departments. With the help of sustainable agriculture experts and with considerable input from suppliers, Whole Foods Market developed a science-based index to measure performance on important sustainable farming topics, including:

Pest management, including prohibited and restricted pesticides
Farmworker welfare
Pollinator protection
Water conservation and protection
Soil health
Ecosystems
Biodiversity
Waste, recycling and packaging
Energy
Climate"


Whole Food's prohibition against produce grown in fields spread with sewage sludge is a major victory for consumers, CMD readers who contacted Whole Foods, and particularly the tenacious Ciasulli, who illustrates the positive change that one determined person can make.

"I am encouraged that Whole Foods has made the commitment to ban biosolids in their produce in 2014, and that the company will require supporting documentation from their suppliers," Ciasulli told CMD. "We expect Whole Foods to follow through in a real and meaningful way."

You can thank Whole Foods for listening to Mario and other concerned customers, ask Whole Foods to make this announcement public, and tell the company that you'll be watching to see that these changes are made

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Whole Foods Talks Sewer Sludge

Crisis communication from the health-centric grocery chain in response to biosolids controversy

We know more about the food on grocery shelves today than ever before because instead of buying whatever produce or meat is in front of them, consumers are asking questions and demanding answers.
The most recent stomach-turning fact brought to light by this attitude is the use of biosolids, aka “sewage sludge” – a literal mixture of everything dumped down the drain in homes and businesses – as fertilizer for food crops. We learned about that first via a report from the Food Rights Network, published Dec. 18, that took Whole Foods to task for making it difficult for customers to discover whether their food was, in fact. grown in sewage sludge or not. There was not, initially, any response available online from Whole Foods.
We sent Whole Foods a message on the 19th asking for comment and shortly after received the following response, which the Whole Foods’ media relations department says is being used to reply to customers who ask about the biosolids issue:
Thank you for writing to Whole Foods Market with your concerns about produce grown using biosolids as fertilizer. As you may know, the U.S. Environmental Protection Agency and state agencies across the country heavily regulate both the production and use of biosolids as fertilizer. According to the EPA, biosolids are used on less than one percent of the nation’s agricultural land. Currently, growers are not required by law to disclose whether they are using biosolids, but Whole Foods Market is looking into ways of providing customers with more information about produce growing methods than is currently available.
Consumers who want to avoid produce grown with biosolids can turn to organic produce, since biosolids are prohibited from organic food production by the National Organic Program. A good place to learn more about the current state of biosolids in the US is at the EPA website: http://water.epa.gov/polwaste/wastewater/treatment/biosolids/genqa.cfm
Not a bad response overall, but Whole Foods quite noticeably left out three of what BCM president Jonathan Bernstein calls “The Five Tenets of Crisis Communications,” — being prompt and expressing compassion.
The company’s same-day respond to US was prompt, but in the 24 hours since the Food Rights Network published its report, Whole Foods suffered reputation damage that could have been further minimized if they had a statement already prepared on this entirely predictable issue.
Additionally, discovering that your food may have been grown in a bath of unsavory substances that includes industrial solvents and leftover prescription medicine is certain to cause a little fear and acknowledging that compassionately would have bumped up the effectiveness of Whole Food’s response.
It’s entirely possible for incomplete or inappropriate crisis communications to turn an otherwise-survivable crisis into an ugly situation. Take care when communicating in crisis, and keep the Five Tenets in mind.

Read more at http://www.business2community.com/public-relations/whole-foods-talk...

Wow!  Thank you for hipping me to the fact that these farmers were using these "biosolids" as fertilizers for their crops.  It's NOT surprising whatsoever.  Filth & Corporate Profit seem to go hand-in-hand.

Thanks for this much needed info Baba Montu... This is crazy and you know our people are the first to get targeted. This is probably why our people are acting crazy in these streets today. We are what we eat and in the "Hood" it is surrounded and consumed with poison. SMH!

Right Mama Njideka and Nefer Ka Ra! If they are doing this (supposedly just with "non-organic produce") at Whole Foods then imagine the dingy grocery stores in the hood and how their produce is grown. Crazy!

This is disheartening because I know for certain that I considered shopping at Whole Foods a healthier alternative than the other consumer grocery shopping chains. 

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